Our Ethos

We believe business should be a force for good: our purpose is to help you do your thing and do your best. We create body care products that are practical, highly effective and multi-functional: so you need fewer different products in your kit. We select organic and natural ingredients, using knowledge passed down through many generations. Our aim is for products that are kind to you, to the people who grow and process them, and to the living systems that deal with them afterwards.

We will pioneer products that are better and more sustainable. We will push boundaries and ask difficult questions to make the best product we can: for you, for the people that make it, and for our living systems. We want to do more good – not a bit ‘less bad’.

Our aim is to make sure our personal body care products are safe to use in outdoor and wild environments – so you can be confident they will have minimal impact on the soil, air or water around you.

We partner with small suppliers, so we can work together towards closed-loop, transparent and ethical products. All our products have been professionally tested and certified. This means they fully conform to the European Cosmetics Products Safety Regulations.

Our view* is that natural is either found directly in nature or derived from plants (herbs, fruits or vegetables), and is of beneficial value to our body or skin. We also realise that every natural ingredient needs some sort of processing so that it can be used, eg pressing, extraction, etc.

*There is no legal definition of ‘natural’ in the European Union!